Businesses that add photos to their profiles get 35% more clicks and 42% more requests for directions. You can’t talk about how to optimize Google My Business without touching on Google My Business photos. Google added a number of new attributes given health and safety requirements including: “Appointment Required” “Mask Required,” “Temperature Check Required” and several others. Add any new ones that apply and edit any that may not match your current service offerings especially in light of COVID-19 and constantly changing operational offerings. Also, as with categories, review the available attributes regularly. Select all correct attributes for each of your locations. Ownership information (Black-owned business, women-led business, etc.) Service options such as delivery or curbside pickup These highlights are called attributes, and they include features like: When Google displays your GMB listing to searchers, it highlights certain service offerings or considerations that might be important to customers. It’s also helpful to look for any new categories that might be less widely adopted and easier to rank for. You’ll want to review your category choices regularly to see if any of yours have been renamed and if they’re still accurate. Keep in mind that Google changes the wording of its categories frequently. According to Search Engine Land, adding more categories won’t weaken your ranking, so feel free to choose any and all options that seem relevant. You can also choose up to 10 subcategories. Choose this one carefully and make it as specific as possible. MomentFeed can help you create and manage unique descriptions across all of your locations, thus increasing your chances of getting matched in local searches.Īs you look at how to optimize Google My Business, pay plenty of attention to your chosen business categories, especially your primary category. It’s a great opportunity to add related keywords, including location keywords. This is the section that lets you add custom content about your business. Next, spend some time refining your “from the business” description. That includes accurate addresses, phone numbers, and hours of operation. From that account, you and your team can add and manage the information for each location.įirst, make sure that you’ve filled out your entire GMB profile for each location. All you have to do to add more is create what Google calls a location group, formerly called a business account. Google designed GMB for small businesses, so it will assume that you have only one location. Claim Your Google My Business Listingīefore you get started on how to optimize Google My Business, you need to claim your business. In this article, you’ll learn how to optimize Google My Business so your locations can make it to their respective 3-Packs and, most importantly, get those clicks.ĩ Ways to Optimize Your Google My Business Listingįor multi-location businesses, learning how to optimize Google My Business means figuring out how to match the signals you send with search intents for each location. Businesses that get the best results, ranking consistently in the 3-Pack, are those that send the right signals, including proximity to search, keyword use, and category selection.īased on recent MomentFeed research that analyzed the performance of more than 350 brands and 25,000 business locations, Google’s 3-Pack listings get at least 47% of clicks, with the top listing alone getting 23%. Google My Business is the top driver of SEO success for local searches. This includes basic information like a business’s phone number, hours of operation and address information specific to the business category and attributes that help searchers find the most relevant businesses, and features like photos and reviews that help searchers in their choice of which business to select. It consists of a profile with information that’s important to consumers when evaluating nearby business. Google My Business is a free tool that helps businesses manage their presence across Google properties.
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